Seminar: Communication Challenges Faced by High-Tech Companies and the Power of Storytelling

Elevator Pitch and Value Proposition: a necessary communication

The talk will involve two related issues:

  1. Findings from last year’s research, which was supported by Torino Wireless, about the communication challenges faced by high-tech entrepreneurial companies based in Torino and ways that these companies can address these challenges
  2. The power of storytelling about high-tech products and services in communicating to important stakeholders (e.g., potential customers, employees, investors). This part of the talk will include what Janis Forman learned from recent interviews with communication experts (e.g., the head of technical communication at Google; the former head of communication at ITT; the VP of corporate communication at FedEx).

The speaker: Janis Forman
Dirctor of "Management Communications" Program and Teacher of Management at Anderson School of Management alla UCLA (University of California – Los Angeles).

Janis Forman has been the Director of the Management Communication Program at UCLA Anderson School of Management since 1982. In this capacity, she teaches communication strategy and practices in the full-time and executive MBA programs and trains a staff who teach communications across the curriculum.
Professor Forman has been the communications faculty advisor for more than a dozen Executive Program "Living Cases," extended international strategic studies for multi-national organizations such as Microsoft, Disney, Nestle, Intel, SGS-Thompson, Sun Microsystems, and Hewlett-Packard, and for start-up firms in Chile, France, Finland, Australia and the United States. The entrepreneurial program in which she teaches was ranked second in the United States in 2001.
She was named the outstanding researcher for 1995 by the International Association for Business Communication.


23 October


Where: Centro Congressi Torino Incontra, sala Einaudi
v. Nino Costa 8, Torino
H: 16:30 - 18:00