MoMa

The project will develop software architecture which will allow the identification of services for mobile users using data collection, mashup and automatic GUI (Graphical User Interface) rendering systems, without the need to install any business logic on single devices. The architecture will be designed to be installable on company and institutional servers (clients) or ASPs (Application Service Providers for access via SaaS mode).
By setting up standard interfaces, the architecture will integrate and expand the capability of existing software components held by project partners, for a later extension to new third party functions and services. In particular, the added capability supporting GIS (Geographic Information System) and BI (Business Intelligence) functions, the integration with sensors and digital voicing services will allow the identification and supply of complex multimodal, multimedia and proximity services, thus extending the number of potential future uses of this solution.
The project also aims to test the architecture using three prototypes in three specific environments, chosen for their diversity and functional complexity:

• Museum-based tourism with emphasis on WSN (Wireless Sensor Network) experimentation to support LBS (Location Based Services) processes for tourists
• Integrated home-based healthcare and social services with an emphasis on experimenting GIS functions for operators
• CRM (Customer Relationship Management) processes for on-site technical assistance with an emphasis on mobile BI experimentation for blue-collar workers and management.