Purchase from home on the market stalls with navigable video support and automation of sales and logistics processes


Identify, track and locate in real time things or people in limited indoor and outdoor environments. Knowing how to identify the position in space of a well determined object opens the way to the so-called “position-aware applications”.

Application markets

  • Neighborhood Markets




18 Months




Federazione Italiana Venditori Ambulanti

Project value

€ 312.038


This project was included in the strategic research agenda 2016 of the ICT Innovation Pole, funded under the 2016 "Innovation Poles" Call, Line A, POR FESR 2014-2020 of Piedmont and carried out with the help of resources from the European Development Fund Regional (ERDF), the Italian State and the Piedmont Region.

Expected result

Marketplace with 360 video functionality dedicated to agri-food products offered by street vendors with sales prices obtained semi-automatically, through an APP without the need for specialist knowledge on the part of the sellers.

Why is it innovative?

  • There is no e-commerce of agri-food products, if not products of large supermarket chains
  • Immersive user experience
  • The buyer can see exactly what he is buying, not a generic image of the goods
  • KM zero products
  • Enabling a new sales channel for individual (small) sellers, not only for large industries (supermarkets)

Who uses it and how does it change people’s lives?

Street vendors have QR Codes (indicating the type of goods and the price) next to the products and place the cameras on the counter. The 360 cameras recognize the goods and the price through QR codes. Buyers browse and shop via mobile app and / or web browser. They search, view the goods in real-time, place orders and receive the goods at home at the desired time.


Company news

Street Market 360 brings e-commerce to the market stalls 13 December 2018

Cedeo, Archibuzz and Synesthesia successfully conclude the research project, soon they will found a startup