LiberActa is an innovative startup founded in July 2017 to develop projects based on BlockChain technology for introducing disruptive changes in current business models used in everyday life. In order to purse this goal we created a completely new loyalty and promotional marketing platform, based on extremely innovative technologies (service-base application and infrastructure, security based on blockchain architecture, mobile) as well as on large set of business models, even disruptive in some cases (eg: in the solution proposed for direct loyalty Producer-Consumer ). The solution created can be easily integrated into the customers’ application ecosystem, it’s extremely scalable and performing, manages several tens of thousands of users in production with great performance and very high-level security. The solution has been conceived for any company with a B2C or B2B2C business model that aims to retain its customers and promote its products / services. Our targets are Retailers, Chains / Franchising, Shopping Centers, Consumer Manufacturers, Service Providers. Over the course of 2 years, we have applied the solution with significant success to various customers / areas with relevant business cases (visible on the pages of our site).