The best events – now also online
A startup born at the end of 2018, following the success of the format created a few years earlier, Vermouth Experience, an innovative and engaging event where participants discover the origins of the most famous aperitif in the world, traveling through spices and tastings and creating their own Vermouth recipe to be bottled and taken home. (More than 4000 people have already created their Vermouth!)

In October 2018, during the Salone del Gusto – Terra Madre, Experience was awarded by Invitalia, placing itself among the top 10 innovative companies in the food and wine tourism sector. In 2019 Experience crosses over and starts organizing private events from London to New York. Enit chooses the Experience formats to promote the Italian territory within international trade fairs and events: ITB China – Shanghai (May 2019), IMEX – Frankfurt (May 2019), IFTM – Paris (October 2019).

Despite the historic moment, in 2020 Experience becomes the Official Tour Operator of the Giro d’Italia and to meet current needs it launches on online events for companies and individuals around the world.

Application fields

  • Culture and Tourism


Micro Enterprise


Piazza Teresa Noce 17d, 10155, Torino

+39 347 0929534

Foundation year